Reconfiguration of The Butts Park Arena inclusive of commercial facilities.
IDP were approached by Coventry Rugby Club to consider the grounds potential and the commercial opportunities available for future development at the Butts site in Coventry.
Keeping sporting requirements at the heart of the design, IDP’s aspirational masterplan creates the opportunity for development around all 4 sides of the pitch, generating a quality experience and atmosphere for the fans.
Professional sports facilities will be provided for Rugby Union, Rugby League and Football, with exemplar facilities for extended use by local community and commercial users. IDP proposed a new 3G pitch in place of the existing grass ground, additional grandstands, retail, hospitality facilities and an indoor fitness centre, all of which work as complimentary services to the Rugby ground and offer its spectators enhanced sports and leisure opportunities and improve spectator, visitor and user experience.
The development works aim to improve the facilities and ensure a sustainable future for the club.